If you spend any time at all on the internet, you’re probably all too familiar with those pesky cookie popups that seem to plague every website you visit. You know the ones – they pop up as soon as you land on a site, asking for your consent to collect and use your personal data.

It’s a frustrating experience and one that has led to a new plan to fix the problem. Unfortunately, it’s a dumb plan that is unlikely to solve the issue at all.

The plan in question involves creating a new standard for cookie popups that will make them less intrusive and easier to navigate. While this may sound like a good idea in theory, the reality is that it’s unlikely to make a meaningful difference.

For one, the problem with cookie popups isn’t really their design – it’s the fact that they exist in the first place. Most people don’t want to have to deal with these popups every time they visit a website, and no amount of redesigning is going to change that.

Furthermore, even if these new standards are implemented, there’s no guarantee that websites will adhere to them. The internet is a wild and unregulated place, and there’s no central authority that can enforce these new standards.

In fact, many websites have already found ways to exploit the cookie consent system, making it even more difficult for users to avoid being tracked. This new plan does nothing to address that issue, which is a major flaw in its effectiveness.

Ultimately, the best way to fix the cookie popup problem is to address the root cause: the widespread collection and use of personal data without the explicit consent of users. Until the laws and regulations surrounding data privacy are updated and enforced, cookie popups are likely to remain a frustrating part of our internet experience.

In the meantime, the best thing you can do is to use ad-blocking software and regularly clear your cookies and browsing history to minimize the impact of these popups. And if you’re feeling particularly frustrated, you can always voice your concerns to the websites that subject you to these popups – after all, the more people speak out, the more likely it is that change will eventually come.